Arrow Antenna the leaders of Antenna Market

Antennas take up very little space in our house but they are one significant item in our house. Without antennas we won’t be able to use our wifi, TV and CCTV’s. In this modern world it is hard to trust some one new for these technical things thus it is important to make sure that we have got the right man for the right job. Arrow Antenna is a company that has been in this field for last 10 years. It deals in commercial and domestic properties to get you connected with the world. Arrow Antenna has a group of enthusiastic and ambitious pupil who always strive hard to satisfy their customers.

Arrow Antennas has a vast experience in all aspects of antenna needs. They provide services such as TV Antennas, CCTV and Satellite Installation. Arrow Antenna has a huge network all across Australia. Geelong, Torquay, Drysdale, Clifton Springs, Ocean Grove, Lara, Surf Coast and Bellarine Peninsula are some areas where it has been serving its customers for a long period of time and has got significant success.

Since we have spent a handsome time in this field we are well aware of the fact that these antenna issues can be quite frustrating. It is hard for a Lehman to setup a Home Theatre system or setup a network for home or office as these things require technical assistance. Arrow Antenna won’t let you take the tension of fixing up these things. We will be responsible for all the hard work leaving you time to sit back and relax. So what are you waiting for just pick up your phone to get our services booked right now?


Our extremely talented and ambitious workforce won’t let you suffer with these issues for long. We have a blend of young technicians with pupil with sound field experience. This makes our team reliable and innovative. Our team can resolve issues such as difficult reception areas, installation of Home Theatre Systems, TV antenna issues like fuzzy reception as well as Satellite and CCTV Installation.

If you are living nearby in Torquay, Geelong, Ocean Grove and you are facing issues regarding your antennas then it’s the right time to call us and book our services for your issues.

Being an old and experienced campaigner in the field of Antenna we believe that we have a responsibility of providing effective solutions to our customers. Our customers are our strength and we believe that our trust in us is going to help us grow in this field.

Open vs Closed Content Marketing: Which Accountant Should You Contact?

Heres the thing, professional services firms are by far the most conservative marketers out there. You could argue a case that medicos supersede them, but I realise legislation might have a role to play with that.

But why are they so conservative?

hits the nail in the head by claiming that most professional services firms feel that good work speaks for itself and you need to find the clients pain when undertaking any form of marketing. This may have been entirely true several years ago, but were in a digital era where 57% of the purchase decision is complete even before a customer calls a supplier.

How does this happen?
Your prospect has already done their due diligence, my friend.

You have to build trust, its that simple.

How do you do that when you?? don’t have an opportunity to engage with potential clients that are in need of your services?

With your website of course (assuming you have one of those?). But to take it one step further, the latest 2015 B2B Usability Report by Huff Industrial Marketing & KoMarketing concluded that in addition to supplying your contact information, respondents indicated that research reports (42%), client testimonials (38%) and case studies/white papers/blog articles (37%) were rated as must have or very important when establishing a businesses credibility.

Lets observe this scenario

I was lucky enough to stumble across a post on LinkedIn which presented this scenario that summed up the impact of operating a business with a poor digital presence vs one which has invested time and effort in order to appeal to their target audience.

Lets assume you have two accounting practices to choose from (both recommended by trusted sources) and assuming all things equal with their skillset, size and pricing models. Trevor refers to one as a closed shop which has a website full of stock imagery, poor social media presence, no blog, brags a lot, no photos of their staff you see where this is headed?

Now on the other side we have an open shop which is a transparent practice that features photos of their staff, a company blog where various staff members contribute their thoughts, an active social media presence and they even have a podcast where the firms partners pass on their knowledge to existing and prospective clients.

The below infographic summaries the scenario, but Trevor goes into more detail in his post.

But wait, you want examples of businesses doing it right?

I thought youd never ask Here are two vastly different businesses that??showcase digital trust by following the open shop approach and do a pretty decent job of it.

1. Mike B

Charles does a clever job of hitting all the right notes we spoke about on his home job, which believe it or not is a digital imaging artist by day. We see the use of his real photo, the menu shows us a publish option which features articles, blog posts and we even have a video on the bottom right where Charles talks about what he does.

As a potential client, I have enough information to make an informed decision whether to contact Mike regarding my financial affairs.

2. SalesITV

SalesITV have a team of high-powered individuals that focus on providing the worlds largest single source sales and customer service training library to bolster your teams selling skills.

Lets jump right into their blog which is not only active from a social sharing perspective but we can immediately pick up that a number of team members openly contribute their thoughts to the blog. Having a multi-author blog allows different employees to demonstrate their own skill-set, build their own brand and reach a new audience through their own following.

If you wanted to learn more about the team, their about us page features real photos of their team with a bio and if you wanted to connect with them on social media, you have access to their respective usernames.

Going back to our earlier scenario, which practice would you contact?

Would you go with the closed shop which barely offers any insight to their business nor do you have pictures of who operates and works within the business?


Do you go with the open shop which lays everything out on a platter from images of staff and the practice to highlight their culture, engaging content via their blog and an active social media presence.

I know my answer, but Id love to hear yours. When you’re in need of a professional service, how do you decide which provider to contact?