What’s the buzz? – creating a

social media strategy

Social media websites like Facebook, Twitter and Linked-In are powerful mediums that shouldn’t be overlooked because with the right social media strategy they can be very profitable marketing tools. Social media is changing the way we use the internet and how we communicate with each other. Many businesses are starting to utilise a social media strategy and, if used effectively, it can help build a community and audience around your brand, increase awareness and drive sales.

As opposed to traditional media (newspapers, TV, radio etc), social media has the unique power of engaging users directly so you get much closer to your prospects and customers. It’s important to make a structured start if you are going to use social media and to develop a strategy before jumping in. Just like any marketing plan, you need to decide what your objectives are, who your target market is and what your key communication messages are.

The benefits of a social media strategy are numerous and include: